A company that makes it their mission to have a postive impact on their community will thrive.
One way for cannabis companies to shake the stigma associated with the industry is to be socially conscious and philanthropic.
A Leader with a Cause
This morning, Canopy Growth Corp. announced that they will be funding a first of its kind AIDS research program in conjunction with the Canadian AIDS Society. The program is designed to provide up to date information and research regarding administering patients cannabis-derived therapies and to build tools for healthcare professionals to confidently assess and prescribe cannabis to patients.
Canopy Growth will be funding the project with $200,000 to be invested over the next two years. The project will be spearheaded by the newly minted Cannabis Research Task Force. The taskforce will be responsible for developing guidelines regarding the medical use of cannabis as it applies to wellness, pain management and quality of life.
Gary Lacasse, Executive Director of the Canadian AIDS Society stated, “Our goal is to leverage our existing knowledge and expertise in both HIV and the use of cannabis for medical purposes to create a better quality of life for many Canadians facing debilitating health conditions – particularly in the area of chronic pain management.”
They will be tasked with first reviewing the current uses of cannabis derived therapies and create a statement of work for guidelines pertaining to treatment, contraindications, dosing, chronic pain, risk management and regulatory issues.
We expect to see more partnerships like this come to fruition as the industry continues to mature.
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Source: Technical 420